Market Information >

GIM Special Reports

As part of the GIM programme the HTA publishes a number of special reports drawing upon data from the HTA's ongoing research.

Garden Retail Market Analysis 2009

Please note all prices are for reports e-mailed in pdf format, printed and bound copies are also available at an additional charge of £25 per report. All prices are subject to VAT at the current rate.

To place an order for any of the reports below contact HTA Marketing on 0118 930 3132 or email gim@the-hta.org.uk.

Garden Retail Market Analysis 2009

This report provides a detailed picture of consumers and their purchases of garden products for the 2009 season. Combining new market estimates for annual sales in key garden categories (bedding, hardy plants, bulbs and seeds, garden chemicals, garden furniture and greenhouses) for the four years ending June 2009 with an in depth analysis of garden consumers and their gardens, the GIM Garden Retail Market Analysis is an invaluable resource for garden centre operators, suppliers and all those with an interest in the garden retail market. To download a table of contents and executive summary, please click on the link below.

Published April 2010

£195 HTA member / £395 non member

Gardeners Online: Use of the internet for information, advice and purchasing garden product

This report provides the industry with an up-to-date overview on consumers’ access to and use of the internet, with particular reference to gardeners and their attitudes to shopping online. To download a table of contents and an executive summary, please click on the link below.

Published October 2009

£195 HTA member / £395 non member

Green Gardening: Gardens, gardeners and the environment

This report provides the industry with an up-to-date overview of its consumers’ and in particular gardeners’ knowledge and attitudes towards a range of environmental issues and the impact on their gardening behaviour. To download a table of contents and an executive summary, please click on the link below.

Published October 2009

£195 HTA member / £395 non member

The Garden Furniture Market 2003-2008

This report examines the demographics of garden furniture purchasers, highlighting the key target groups for this sector, the replacement opportunity amongst those who last bought garden furniture during the ‘Ground Force’ boom and the latest trends in design and materials. To download a table of contents and an executive summary, please click on the link below.

Published July 2008

£95 HTA member / £195 non member

Garden Centre Catering: More than tea and cake

This report quantifies the value of garden centre in-store catering and examines this fast growing market in the context of the wider catering industry. It is the first market research report focusing on garden centre catering which is estimated to have expanded by 24% over the last three years to account for annual sales of £132 million. To download a table of contents and an executive summary, please click on the link below.

Published July 2008

£95 HTA member / £195 non member

Garden Retail Market Analysis 2007

This report provides a detailed analysis of consumers and their purchase of garden products through garden centres, DIY and grocery outlets, high street stores, mail order and other retail channels in 2007. Separate sections present an overview of consumer purchasing by lifestage and channel for horticultural stock, gardening products, garden leisure and other garden products. To download a table of contents, please click on the link below.

Published March 2008

£95 HTA member / £195 non member

Beyond Gardening: The role of pet, home and giftware in garden centre retailing

This report looks at the role non-garden related products play in garden centre retailing. It examines current consumer awareness and attitudes towards this wider offer from garden centres, in particular products sold within the giftware departments. To download a table of contents and an executive summary, please click on the link below.

Published March 2007

£95 HTA member / £195 non member

Feeding and Watering the Gardener: Opportunities for garden centre catering

This report considers the role of garden centres in today’s café society. With an estimated 144m customer visits in garden centres each year, the potential for in-store catering facilities is significant. The report looks at current levels and characteristics of usage of garden centre catering facilities and explores the potential for growth in this sector. To download a table of contents and an executive summary, please click on the link below.

Published November 2006

£45 HTA member / £95 non member

The Great British Gardener: A profile of gardeners in 2006

This report provides a detailed analysis of gardens and gardeners in 2006. From a combination of desk research and research undertaken by the HTA, the result is a unique insight into the Great British gardener. To download a table of contents and an executive summary, please click on the link below.

Published October 2006

£45 HTA member / £95 non member

Garden Centres: Who visits, who buys and what do they think?

The HTA undertook a major consumer survey in order to build up a detailed profile of who visits garden centres, what they buy and what they think about the experience. To download a table of contents and an executive summary, please click on the link below.

Published October 2006

£45 HTA member / £95 non member

Do it Yourself or Do it for You? Gardening in 2006

This report examines the market for gardening and landscape services. Again using a combination of desk research and research undertaken by the HTA, it looks at consumers’ use of and attitudes toward landscaping and garden maintenance services. To download a table of contents and an executive summary, please click on the link below.

Published October 2006

£45 HTA member / £95 non member

 

 



Print this page
Last updated: 04/05/2010 13:02

Associated Files - 11 Files Found